Subscriptions get canceled for many different reasons — and most of them are answerable. Cancellation Survey and Offers for WooCommerce Subscriptions intercepts the cancellation flow with a customizable survey, learns why the customer wants to leave, and responds with a targeted offer that can turn the cancellation into a continued subscription.
Offers are powered by regular WooCommerce coupons, so anything a coupon can do — a fixed amount off, a percentage off, a discount for a set number of renewals — can be an automated retention offer, and coupon-enhancing plugins keep working on top.
How it works
- Create a survey with your own questions and cancellation reasons, tailored to specific products, categories, user roles, or individual users.
- Attach discount offers that trigger automatically on specific answers — “too expensive” can immediately counter with 20% off the next three renewals.
- Set limits on who can receive offers and how often, based on user role, subscription duration, or product.
- Test the flow with a trial subscription: cancel it, pick a reason, and watch the offer apply to the total.
- Track results in the Survey Answers dashboard — every cancellation attempt, the reason chosen, the coupon offered, and whether it worked.
You can even embed a video in the survey popup — a quick walkthrough of new features at the moment of cancellation is often all it takes to change a mind. And the analytics work both ways: knowing your top cancellation reasons tells you exactly what to fix in the product itself.
