Custom Permalinks for WooCommerce gives you full control over your store’s URL structure. Remove /product/ and /product-category/ from permalinks, or build any custom structure — site.com/category-name/product-name, full category paths like site.com/electronics/laptops/macbook-pro, and more.
You probably need it if you migrated from another platform and want to keep your old URLs, if you follow the SEO practice that shorter URLs rank better, or if you simply want prettier, more informative links.
- Automatic 301 redirects — old URLs keep working when you change structures, so you never lose returning customers or link equity.
- Automatic
rel=canonical— search engines always see the master copy, avoiding duplicate-content issues. - Custom URL endings — replicate legacy structures with .html, .htm, .php, or any extension you specify.
- SKU-based slugs — use the product SKU in the URL instead of the title-based slug.
- Per-product and per-category permalinks — override the global structure for individual items.
- Yoast integration — the primary category from Yoast is used for permalink generation, and new URLs land in the Yoast sitemap automatically.
