Subscriptions can be canceled for many reasons. By learning these reasons through customizable surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.
Cancellation Survey and Offers for WooCommerce Subscriptions is a powerful plugin designed to help you retain subscribers who are considering canceling. It allows you to set up surveys to understand why customers are leaving and offers targeted discounts based on their responses. By addressing customer concerns in real-time, you can reduce churn and increase customer satisfaction.
The plugin integrates seamlessly with WooCommerce’s recurring coupon codes, offering flexible discount options such as fixed amount off, percentage off, or discounts for a set number of renewals. Since it utilizes regular WooCommerce coupons, you can enhance your discount strategies by integrating with other coupon-enhancing plugins, giving you greater control over your offers.
Why use the plugin:
Boost Retention Rates
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real-time. For instance, if many subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay, increasing their lifetime value.
Gain Valuable Insights
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if subscribers indicate they’ve found a better alternative, it might be time to innovate or enhance your product features.
Discount Offers for Different Segments
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For example, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers.
How to Use:
• Create Survey with Your Personalised Questions
Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback directly from the source.
• Add Discount Offers to Cancellation Surveys
Attach specific discount offers (based on coupons) to your surveys that automatically trigger based on certain responses. This allows you to immediately address customer concerns with enticing offers, aiming to convert potential cancellations into retained subscriptions.
• Set Limits to Users, Subscriptions, and Products
Set restrictions to control who can receive discount offers and under what conditions. Set parameters based on user roles, subscription duration, and product categories to ensure offers are targeted and effective.
• Test Surveys and Offers
Make a test purchase of a subscription and attempt to cancel it through the user account. Choose a cancellation reason and check if you receive a discount offer (provided the reason is linked to an offer). If an offer is presented, accept it and verify how the total is adjusted.
• Track Retention Success in the Dashboard
Go to Survey Answers in the Surveys & Offers tab, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status.
By following these steps, you can effectively utilize the Cancellation Survey and Offers for WooCommerce Subscriptions plugin to retain more customers and gain valuable insights into their concerns.
Real-life Use Cases:
Fitness App Subscription
Imagine you run a subscription-based fitness service. Some subscribers might consider canceling due to the high cost. By using the Cancellation Survey and Offers plugin, you can create a survey to understand their reasons. If they indicate cost as a concern, you can automatically offer them a 20% discount for the next three months. This targeted approach not only helps retain the subscribers but also builds goodwill and encourages them to stay longer.
Meal Kit Delivery Service
If you own a meal kit delivery service with weekly subscription plans. Subscribers might consider canceling because they found the recipes repetitive or not to their taste. Using the Cancellation Survey and Offers plugin, you can create a survey to identify these reasons. If they indicate dissatisfaction with the recipes, you could offer them a discount on their next delivery or a selection of new, diverse recipes tailored to their preferences. This personalized approach makes subscribers feel valued and can significantly reduce churn.
Magazine Subscription Service
Assume you manage a digital magazine subscription service. Subscribers might want to cancel because they are not finding the content relevant or engaging. By using the Cancellation Survey and Offers plugin, you can create a survey to understand their specific concerns. If they cite content relevance, you can offer a personalized discount based on their interests or suggest switching to another magazine within your service that aligns better with their preferences. This strategy not only retains the subscriber but also enhances their overall experience with your service.
Online Learning Platform
If you operate an online learning platform that offers various subscription plans for courses. Some students might consider canceling their subscriptions because they don’t have enough time to commit to the courses. By using the Cancellation Survey and Offers plugin, you can create a survey to understand their reasons for canceling. If they indicate a lack of time, you can offer them a discount or an extension of their current subscription period for free. This approach shows empathy towards their situation and provides a solution that encourages them to stay subscribed.
Software as a Service (SaaS) Company
Suppose you run a SaaS company offering a project management tool. Some users might want to cancel their subscriptions because they find the tool too complex or lacking certain features. By implementing the Cancellation Survey and Offers plugin, you can gather feedback through a survey. If users mention complexity as a reason, you could offer a free training session or an extended trial of a premium feature that simplifies their workflow. This not only addresses their concerns but also showcases the value of your product, increasing the likelihood of retention.
